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Springfield, Missouri

80% Fewer Missed Calls, 22 Extra Bookings Per Month

Springfield HVAC Services

80%

Missed calls reduced

22

Extra bookings in first month

18 min

Setup time

94

After-hours calls captured

The Challenge

Springfield HVAC Services had a problem familiar to most small service businesses: the phone rang constantly during business hours, and every call after 5pm went to voicemail. Owner Marcus Webb estimated he was losing 8–12 potential customers per week to missed calls. "People with a broken AC unit at 9pm don't leave a voicemail and wait," he said. "They call the next company on the list." Marcus had looked at hiring an answering service, but the cost and inconsistency made him hesitate.

The Solution

Marcus set up Agent Four in 18 minutes using the Quick Start wizard. He named the agent "Sam," wrote a system prompt using our template, and connected his Google Calendar so the agent could offer real-time appointment slots. The agent handles the full intake: understanding the issue, gathering the address, asking about equipment age, and booking the dispatch. Calls that need a quote are flagged with full context so Marcus can return them within the hour.

The Results

In the first 30 days, Sam answered 94 calls that would have hit voicemail. Of those, 22 converted to booked appointments — a 23% close rate at zero additional labor cost. Marcus also reports that the calls it does escalate are better prepared: "By the time I call someone back, Sam has already asked all my pre-qualifying questions. I'm not starting from zero." He's now running the agent 24/7 and considering adding a chat version for his website.

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